Harvest Theory
METAGAME

A gamified crypto identity where AI was used to evolve a base 3D model into a scalable character system.

Client

METAGAME

Year

2025

Role

Identity, Brand Guide, Social

Studio

PXL Labs

A performance-driven identity system built around rank and progression. Beginning with a simple 3D model, AI-assisted workflows were used to pose, stylize, and situate the character in evolving environments, turning a static asset into a flexible, living brand system. Turning a static asset into a flexible, living brand system.

Metagame wordmark and logo variants
Liquidated KAWS figure
Partnership announcement 3D cubes
Every trade is a power-up poster
Leaderboard trades of the week
Hyperliquid Wrapped 2025 mobile screens
Top Trader 3D characters
Typography specimen Gasoek One
AMA announcement
WORK